.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech startups, when adapted to snagging billions in equity capital yearly, have actually increased virtually $360 million so far this year, putting it on track to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That slowdown results from market saturation, elevated regulatory pressures, as well as economic uncertainties.ADWEEK talked with five VCs who continue to acquire adtech firms, regardless of these challenges, concerning what they are actually looking for as well as what they avoid. Possibly unsurprisingly, these clients are actually targeting options in privacy-focused innovations and industry-specific areas such as linked TV.