.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness brand has actually onboarded Indian cricketer KL Rahul as a brand emissary as well as an investor in the company, it shared with ETRetail.Without divulging the precise percentage of stake the cricketer has actually taken, the business claimed it is actually a substantial as well as important investment.This cooperation strives to utilize KL’s immense attraction, specifically among young people and also exercise aficionados, to expand Boldfit’s reach into untapped markets and demographics all over India.Sharing concerning the label’s development strategies, Pallav Bihani, owner as well as CEO of the company mentioned, “We are going all-in on increasing our activewear and also shoes types, which are actually set to redefine the fitness market. These sections are our future growth engines.” Presently, health and fitness and yoga accessories drive most of Boldfit’s purchases, Bihani shared.In the 2022-23, the D2C company attained a revenue of Rs 73 crore. Along with important initiatives and also this alliance, the company intends to reach a revenue of Rs five hundred crore by FY26.
Founded in 2018, it currently provides over 1 crore consumers each year as well as targets to increase this scope to 5 crore using this collaboration. Likewise, it is actually enhancing its own supply establishment facilities to make sure fast delivery and also regular item availability.Looking onward, the D2C startup anticipates an eruption in online website traffic, social media involvement, and higher purchases across our main categories. Released On Aug 1, 2024 at 10:46 PM IST.
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